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A Review Of Vintage King Marketing Projects

By Eric Allen

Vintage King’s partnership with API Audio means an incredible amount to us and we’d like to expand upon it through the “Excellence in Sound: The Legacy of API Audio” campaign. To give you an idea of what our marketing team is capable of doing, please check out these projects that we have worked on with various other partners in the past.  Campaign Name: Vintage King YouTube Channel Description: Vintage King's YouTube Channel is a hub for demos, shootouts, documentary shorts, interviews and more. With over 16K subscribers and 4 million views, we are one of the ultimate resources for pro audio knowledge on the video sharing site. Campaign Name: Vintage King's Inside Look Description: Vintage King's Inside Look provides an in-depth visit to the headquarters of pro audio's greatest companies and tells their story in their own words. These unique videos offer customers exclusive behind-the-scenes access to places they've never been before and a chance to meet the people behind the gear. Campaign Name: Make Your Mark Description: In these fascinating documentary-style short films, Vintage King catches up with some of pro audio's biggest and brightest visionaries. From gear creators like Rupert Neve and Bill Putnam Jr. to engineers like Eric Valentine and Dave Cobb, the Make Your Mark series is packed with insight, wisdom and some great stories too. Campaign Name: Universal Audio Road To Vinyl Description: In this innovative three-part series, Vintage King teamed with Universal Audio to show how a song starts in a recording studio and ends up on your record player. Each part, including recording, mixing and mastering, was done completely in the box using Universal Audio interfaces and plug-ins. Campaign Name: First Listen Description: Vintage King's First Listen series offers gearheads the opportunity to check out new equipment through video demos and in-depth reviews. The series now also includes a Fresh Listen component, which revisits classic products and gives a new take on classic sounds. First Listen: Neumann U67 Reissue First Listen: Rupert Neve Designs/SE Electronics RNT Microphone First Listen: Comparing A Vintage Fairchild 670 To The UnderTone Audio UnFairchild 670M Campaign Name: Optimized Product Pages Description: In an effort to be the authority on both classic and new gear, Vintage King is creating SEO optimized product pages that will rank well with search engines. These pages include sections on the history of products, gear demos, information on variants and reissues and a section where visitors can buy the gear. Optimized Product Page For Fairchild 670 Campaign Name: Instagram Photo Essay Description: At Vintage King, we love great stories. Our new Instagram Photo Essay campaign allows us to do so in a digestible way on the photo sharing-based social app and send users back to our website to read more. These posts include more photography than our usual posts and a long quote from the interview subject of the blog post.
 

For many, hearing a song or seeing a band is what pushes them into the music community. For @rickkingmusic, owner/engineer of King Sound Studio, it was accidentally breaking his friend's guitar. The fateful event led him to a local music store where he fell in love with guitars and ended up buying a Squier Stratocaster starter pack. That was just the beginning for Rick. Years later, he was working as a cellphone salesman with his wife and after one too many 14-hour shifts, they decided enough was enough and walked out. But, now what? Together, they found the solution. The duo began building their own recording studio, which would go on to become King Sound Studio. • • • #rickkingmusic #kingsound #kingsoundstudio #audio #audioengineering #mixing #musicproduction #proaudio #producer #prosound #recording #recordingengineer #recordingstudio #soundengineering #studio #studiogear #studiogoals #studiolife #vintageking

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