The Hit Factory HitVerb NoHo Studio G1 Convolution Reverb Plug-In - Electronic Delivery

Product Description

The Hit Factory HitVerb Noho Studio G1 is a convolution reverb plug-in for use in your DAW of choice, developed with Troy Germano, CEO of The Hit Factory Studios. You instantly get both the vibe and ambiance of The Hit Factory’s Studio G1 in NYC — and you don’t even have to book session time or fly to New York. Available in AAX, VST3, and AU formats for Mac and Windows, HitVerb Noho Studio G1 has been designed to be easy to use for even the first-time producer, while delivering audio quality that professionals demand.

A LEGENDARY TRACKING ROOM

HitVerb Noho Studio G1 provides a world-class impulse response of Studio G1: a medium-sized (29’ x 19’ x 13’) tracking room in NYC. HitVerb Noho Studio G1’s impulse responses are the real deal — they were produced right within Studio G1 itself, the same room used to track hits from The Rolling Stones, Keith Richards, Lady Gaga, Post Malone, Joan Jett & The Blackhearts, Eric Clapton, Jack Harlow, Nicki Minaj, Mariah Carey, Adele, Mary J. Blige, Joe Bonamassa, The Weeknd, Beyonce, John Legend, and more. This live room is designed after the traditional recording studios from the 50s and 60s, with rectangular dimensions similar to Chess Studios Chicago, Sun Studio Memphis, and The Hit Factory Broadway Studio A2 in NYC.

FULL CONTROL

HitVerb Noho Studio G1 gives you full control over your virtual mic distance as well as position, including height and width. You get three mic options to choose from: Neumann U67s, Coles 4038 Studio Ribbons, and Sennheiser MKH 800 Twins. You’ll start with the true-to-life tone of a phenomenal acoustic space… but you get plenty of controls to make it your own. Shape controls include low and high-cut filters and tail length… and you can even add or remove carpet to the floor at the click of a button to dampen reflections or open them up. Separate controls let you dial in the right balance between early reflections and tail signals of your reverb. You also get several presets created by top studio engineers, and it’s easy to store and recall your own.

CONVOLUTION, NOT CONVOLUTED

As distinct from analog reverb processors like plates, chambers, or springs, convolution reverb is a digital reverb type that is created using impulse responses recorded in real-world physical environments. Test signals like sweeps and white noise are played in the desired acoustic space and recorded through various microphones — usually a matched stereo pair. Once captured, this impulse response data is used to accurately recreate the behavior of an acoustic space as it applies to musical sources. Some reverbs can be hard to use, presenting too many tweaky options at the expense of usability. HitVerb Noho Studio G1 features a streamlined, intuitive UI that’s easily understandable by everyone.

THE HIT FACTORY STUDIOS

Since their start in 1969, The Hit Factory recording studios have existed in six different locations in New York City and London. With countless hits tracked at The Hit Factory studios, they’ve been earning their name for over 50 years.