The Hit Factory Hitverb Upgrade from 54th Street Studio 1 - Electronic Delivery

The Hit Factory HitVerb is a convolution reverb plug-in for use in your DAW of choice, developed in close partnership with Troy Germano, CEO of The Hit Factory Studios. HitVerb delivers the sounds of the most sought-after rooms of The Hit Factory recording studios, where countless legendary records have been recorded. You instantly get the vibe and ambiance The Hit Factory is known for when adding HitVerb to your tracks - and you don’t even have to book session time or fly to New York.

HitVerb’s impulse responses are the real deal - they were produced right within the same hallowed halls responsible for the reverb heard on platinum records from artists like Stevie Wonder, Bruce Springsteen, Whitney Houston, Celine Dion… just too many A-listers to list, really. HitVerb has been designed to be easy to use for even the first-time producer, while delivering audio quality that professionals can stand behind.

12 LEGENDARY ROOMS

HitVerb provides you with 12 rooms from Hit Factory studios across the globe, including NYC and London, each with their unique sonic signature. Detailed descriptions of each room are included in HitVerb, including which of your favorite artists recorded which albums in which rooms. HitVerb includes presets created by top studio engineers, and it’s easy to store and recall your own.

FULL CONTROL

HitVerb gives you full control over your virtual mic distance as well as position, including height and width. You get three mic options to choose from: Neumann U67s, Coles 4038 Studio Ribbons, and Sennheiser MKH 800 Twins. Shape controls include low and high-cut filters and tail length… and you can even add or remove carpet to the floor at the click of a button to dampen reflections or open them up. The shape controls include low and high-cut filters and tail length… and you can even add or remove carpet to the floor at the click of a button to dampen reflections or open them up.

CONVOLUTION; NOT CONVOLUTED

As distinct from analog reverb processors like plates, chambers, or springs, convolution reverb is a digital reverb type that is created using impulse responses recorded in real-world physical environments. Test signals like sweeps and white noise are played in the desired acoustic space and recorded through various microphones - usually a matched stereo pair. Once captured, this impulse response data is used to accurately recreate the behavior of an acoustic space as it applies to musical sources. Some reverbs can be hard to use, presenting too many tweaky options at the expense of usability. HitVerb features a streamlined, intuitive UI that’s easily understandable by everyone.

ABOUT THE HIT FACTORY STUDIOS

Since their start in 1969, The Hit Factory recording studios have existed in six different locations in New York City and London. With countless hits tracked at The Hit Factory studios, they’ve been earning their name for over 50 years.

THE HIT FACTORY

The Hit Factory built its storied history by being a top-shelf destination recording facility for many of the world's greatest artists and bands. 50 years after its inception, it's time to bring the sound of The Hit Factory rooms to everyone. After all, not everyone can get to New York, London to track and mix their songs.

"HitVerb is a collaborative effort with years in the making. Historically, there have been a total of 26 recording studios across the seven Hit Factory locations since 1975. 12 of the room reverbs within HitVerb were collected over the years as impulse responses and proprietary captures.

"Seminal albums were recorded and mixed within all of these studios; pop, rock, R&B, hip-hop, blues, jazz, and soundtracks we all have come to listen to during the past half century. We’re confident you’ll enjoy using these spectacular sounding virtual live rooms on your productions for many years to come." - Troy Germano

THE HIT FACTORY HITVERB FEATURES:

• World-class convolution reverb plug-in modeled in twelve legendary Hit Factory studio rooms from all over the world
• Impulse response creation was headed by Troy Germano, CEO of Hit Factory Studios
• Fine-tune control over mic positioning and distance
• Further control includes high- and low-cut filters; tail length — even carpet!
• Includes presets designed by top studio engineers; your own presets are easy to create and recall

SYSTEM REQUIREMENTS:

• Windows 10 or later
• macOS 10.15 or later (Apple Silicon Compatible)
• AAX, VST3, and AU formats