This article was originally published in Playback Issue 002. Subscribe to Playback
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Magic is unpredictable. Once upon a time, it happened in Nashville. We know when, actually: right in the middle of the 1950s. A record label did something unthinkable: they bought a new artist’s recording contract from another label for the whopping sum of $35,000. The gamble paid off: RCA went on to sell ten million Elvis singles in 1956 alone.
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