Avid Media Composer 7.0

Media Composer is the most widely used NLE for professional film and video editing. With Media Composer 7, you gain accelerated high-res-to-HD workflows, automated media management, and Interplay Sphere for Mac support, extending real-time production everywhere. Experience the fastest file-based media workflows, ACE-certified tools, and the most trusted media management in the industry.

• Accelerate high-res workflows

More content today is shot with high-res cameras, but the majority of programming is still HD. With the new FrameFlex tools, you can immediately start working in HD directly from high-res sources and maintain full creative control of the image reframing and keyframing, from beginning to end. In addition, 1D/3D Look Up Tables (LUTs) and Color Decision Lists (CDLs) make it easy to perform real-time RAW and LogC to Rec. 709 color space conversions.

• Automate media management

Gain more time for creativity with new features that accelerate and simplify file-based workflows. With Dynamic Media Folders, non-creative media tasks such as transcoding, copying, and consolidating can be automated in the background, without disrupting your editorial flow. Plus, you’ll get peace of mind as Media Composer now fully manages AMA-linked media as reliably as it does with native Avid media.

• Extend real-time production everywhere

Edit, share, tag, track, and sync media and projects with everyone on your editing team—no matter where you are in the world. Media Composer Interplay Edition provides full Interplay Production, Interplay Central, and Interplay Sphere support on Mac and PC, making remote cloud-based collaboration easy and cost-effective. What’s more, you can edit just as efficiently as you would if you were all at the home facility, using the same tools and workflows you know and trust. Media Composer Interplay Edition is available from Avid resellers and Avid sales reps only.

• Gain total audio control

Forget wasting time mixing down audio levels by trial and error. With the new Master Audio Fader, you can insert RTAS plug-ins to tweak tones and optimize the overall program loudness, making broadcast regulation adherence quick and easy. You can also now make audio adjustments to any clip directly in the timeline—independently of any track-based automation—with the Clip Gain control.

• Add Symphony as an option

Get advanced color, effects, and mastering tools, now available as an MC add-on.

Editing

• Full 64-bit power

Fast gets even faster with native 64-bit operation, so even when you layer together the most complex effects, things will still feel snappy. Experience smoother playback, faster rendering performance, and better handling with large bins—and say goodbye to the old memory limitations of 32-bit operating systems.

• Work with any media

File-based media, 2K/4K/5K footage, analog and digital tape, stereoscopic 3D material, film—bring it on. Media Composer offers ACE-certified editing tools and a wide range of features, workflows, and options that enable you to work with everything, from old-school media to the latest camera technologies. Plus, you can work in HD from a high-res source without having to transcode or resize files.

• Open to anything

You never know what kinds of media, projects, and people will arrive at your desk or doorstep. That’s why Media Composer offers open workflows, so you can take on whatever challenge awaits. Work with high-res sources, file-based media, tape, and film. Capture and monitor with your choice of powerful and reliable Avid or third-party interfaces. Accelerate editing with Artist Series control surfaces. Integrate into any professional production pipeline. Sync projects with Pro Tools editors. And take your offline online to Avid DS— without redoing work.

• Experience cutting-edge storytelling

It doesn’t matter how you learned to edit—Media Composer goes where others leave off, enabling you to work the way you want. Trim and manipulate on the fly using the Smart Tool (see the Smart Tool in action ), or perform ultra-precise edits using traditional tools. Mix and match media formats, frame rates, resolutions, and more in the same timeline without rendering (see Mix and Match in action ). And edit HD material in real time—in mastering picture quality—using Avid DNxHD or DNxHD 444.

• Experience the “waitless” workflow

With AMA (Avid Media Access), you can instantly access and edit file-based media—including ARRI ALEXA MXF, RED (EPIC, SCARLET-X, and ONE), AVCHD, ProRes, QuickTime (including footage from HDSLR cameras), XDCAM, P2, Canon XF, and other formats—without transcoding or copying files (watch the video ). Preview footage without the wait. And as new cameras and formats emerge, manufacturers can create and release their own AMA plug-ins independently from a software release.

• Edit 3D

Edit stereoscopic 3D material as quickly and easily as you do with standard 2D footage, with a full set of features and workflows. Capture, edit, and manage the complete 3D end-to-end workflow. Mix and match 2D and stereoscopic 3D clips on the same track. Plus, work with full frame and frame-compatible sources, full-fledged editing tools, video effects, and more.

Everything you need

• Design and dazzle with visual effects

Give your projects that professional polish. Create eye-catching 2D and 3D composites, titles, animation, and effects with Avid FX (aka Boris RED). Add visual drama and depth with the built-in 2D and 3D effects, title tools, transitions, keying, and motion effects. Track and stabilize motion. And expand your visual palette with our third-party partners' effects, many of which can be purchased within Media Composer through the Avid Marketplace.

• Color correct and grade with precision

Save time and maintain the highest quality production with the fully integrated 10-bit color correction toolset. Quickly and accurately match colors from shot to shot using NaturalMatch. Gain better color precision with support for full-quality 4:4:4 HD-RGB color space processing. Get fine control over shots with animatable color correction. Speed up your color work with Artist Color (watch the video ). And if you need advanced and secondary color tools—plus mastering tools and Boris Continuum Complete—add the Symphony option to Media Composer.

• Create studio-quality soundtracks

Make your projects sound as good as they look using the built-in audio recording, editing, and mixing tools (watch the video ). Record and monitor voiceovers, overdubs, and more using select Avid audio interfaces. Edit and mix in up to 7.1 surround sound (watch the video). Polish sounds with 20 included AIR effects—the same plug-ins that come with Pro Tools. And expand your sound with the industry’s best compressors, reverbs, and other sound processing plug-ins, many of which can be purchased within Media Composer from the Avid Marketplace.

• Design and deliver

With Avid DVD and Sorenson Squeeze included, you can author DVDs and optimize media for the highest-quality playback—online or on disc. Author professional DVDs using Avid DVD, which works with Windows-based systems (including emulation software on Macs). With Sorenson Squeeze, you can optimize content in a variety of formats (including HD, DVD, MPEG-2, MPEG-4/H.264, Flash, and 3GPP). Need to master your final delivery? Add the Symphony option to Media Composer.

• Version and archive sequences with AS-02/AS-11

With support for AS-02/AS-11 MXF formats through AMA, you can manage multiple versions of the same sequence easily, as the AS-02/AS-11 packs everything into a single bundle without duplicating assets, saving storage space. Seamlessly move content between Avid and other systems that support the formats. Use JPEG 2000, DNxHD, IMX, AVC-Intra, and uncompressed media in your versioning/archive workflow. And because the formats are open industry standards, you’ll eliminate time wasted on repackaging content.